Advertising with Bridal Fantasy

Bridal Fantasy is Western Canada’s largest one-day bridal tradeshow. Our mission is to empower today’s engaged couple by connecting them with all the wedding and lifestyle resources that relate to their needs. By exhibiting at the show you will be exposed to thousands of Alberta’s engaged couples, their friends and families. You also get exposed to other related local and national businesses in the bridal market. This is the ultimate way to demonstrate your products and/or services, build relationships with these couples and their peer group as well as expanding your networking group.

To view more information about the advertising opportunities available please read on or feel free to download copies of our Media Kit - available here(PDF):

Prizes:

Hundreds of prizes and a Fantasy Wedding Grand Prize package attract thousands of brides to our show in anticipation of winning big! As an exhibitor at Bridal Fantasy you are responsible for three (3) prizes in total; one for the morning show (minimum retail value of $75.00), one for the afternoon show (minimum retail value of $75.00) and one for the Fantasy Wedding Grand Prize package (minimum retail value of $150.00). You can choose to be a Featured Exhibitor at Bridal Fantasy by giving a prize worth $500.00 retail (or more) for the Fantasy Wedding Grand Prize Package. The Featured Exhibitor option will give you added exposure in our newspaper print advertising, your company name and prize will be on the signage at the Bridal Fantasy booth, listing as a Featured Exhibitor on the Bridal Fantasy website, with name, prize mention and website link and listed as a Featured Exhibitor on the Bridal Fantasy program!

Benefits:

Wondering what the amazing benefits are to being an exhibitor at Bridal Fantasy? Thousands of brides and over 10,000 attendees come to these one-day events, making Bridal Fantasy the perfect venue for any company associated wit the wedding industry. The expansion of Bridal Fantasy into the Calgary market has had very strong growth, and it keeps getting better!

Exhibitors receive the Bridal Fantasy Marketing Lead List, a list of contact information of all the couples who attend the show emailed to them
Positions your business where it needs to be – in front of thousands of engaged couples
Exceptional business-to-business networking opportunities
On-line exposure on the exhibitor page of the Bridal Fantasy website with a link to your website for one year (from show date to show date)

Advertising Mediums:

Bridal Fantasy uses the following mediums to promote our shows:

Television (Global & CTV)
Radio (variety)
Print:
- The Edmonton Journal
- The Calgary Herald
- The Edmonton Sun
- The Calgary Sun
- Metro
Magazine
Website
Outdoor (Pattison billboards)
Promotional Materials
Point of Sale Display – Posters
On-Stage Mention
E-Newsletter

Bridal Fantasy Magazine:

Each issue of Bridal Fantasy Magazine highlights the latest trends in weddings, home décor, wellness and fashion. Our readers will be excited by the wonderful ideas and useful information our contributors provide.

Ad Dimensions (inches)

Double Page Spread 17 x 10
Full Page (without bleed) 7.75 x 10
1/2 Double Truck 16.5 x 5
1/2 Double Truck Trim 18 x 5.25
2/3 Page 4.875 x 10
1/2 Horizontal 7.75 x 4.875
1/2 Island 4.875 x 7.4375
1/3 Square 4.875 x 4.875
1/3 Vertical 2.375 x 10

* For full page ads that require a bleed, build your document to the trim size and extend images ¼” beyond the document on all sides. Live images and type must be a minimum of ¼” inside the trim measurements.

Magazine Dimensions (Inches)
Trim size 9 x 10.75

* for any preferred ad position there will be a 10% additional charge

* No special considerations, discounts, offers or variance from contract pricing without written approval from the corporate office

Ad Specifications

Production Specifications

All ads must submitted by advertiser according to spec
For any preferred ad position there will be a 10% additional charge to ad cost and must be approved by corporate office
No special considerations, discounts, offers or variance from contract pricing without written office approval.
Images must be a minimum resolution of 300dpi (dots per inch)
All images must be converted to CMYK and not submitted as RGB. All pantones must be converted to CMYK
We will only accept PDFX1a files (ensure file is 300 dpi)
EPS format, all fonts converted to outlines
Media for ad files may be on CD, DVD or emailed to ads@derks.ca. All emailed ads must be compressed and saved as (.sit) or (.zip). Media for ad files can also be uploaded to our ftp site:

Bridal Fantasy FTP Site

ftp.derksformals.com
USER: bfmag
Password: r1kx7q

Please label the file with the name of advertiser. DO NOT label ad “Bridal Fantasy”
Production charges will apply on ANY reformatting of ads supplied
Production charges will apply on ANY in-house design service

Proofing Requirements

Bridal Fantasy will not be responsible for ad colour and content reproduction if correct proof is not supplied before ad deadline. Advertiser and Advertising Agency assume liability for all content (including text, representation and illustration) or advertisement and also assume responsibility for any claims arising there from made against the publisher. The publisher reserves the right to exclude anything which he feels is not keeping with the standards of the publication.

If colour is crucial, laser or inkjet proofs are NOT acceptable for reference to a four-colour advertisement. A suitable, colour-accurate proof such as Pictro or Iris must be supplied by the advertiser or their graphic designer or ad agency. Otherwise, Derks Fine Group of Companies will assume no responsibility for colour errors.

On-line Opportunities

Bridal Fantasy Sweepstakes:

The Bridal Fantasy Sweepstakes & Proposal Playoff is Canada's leading on-line weekly wedding prize giveaway. This well-planned advertising opportunity strives to capture the expanding on-line bridal market through a Canada wide weekly proposal payoff program. Advertising with proposal payoff will increase traffic on your website and guarantee you the chance to have brides see your name first when they commence their wedding planning. The proposal payoff reaches brides and gains exposure via advertising on the Bridal Fantasy website and in our magazine, Global Television, radio stations across Alberta, The Edmonton Sun, The Calgary Sun and via high traffic websites of our sponsors. An annual membership with the Bridal Fantasy proposal payoff will guarantee your company a great deal of on-line exposure in the wedding industry.

E-Newsletter:

Our Bridal Fantasy e-newsletter runs monthly and reaches thousands of brides. The newsletter features a celebrity question and answers section, links to sponsors websites, contests, prizes and much more. This is a great way to advertise and gain on-line exposure for your business, and for Bridal Fantasy exhibitors offers a terrific and easy way to follow-up with the brides you met at the show.

Advertising Information:

For advertising opportunities:
Phone: 780-433-4600
Toll-Free: 1-800-565-6664
Fax: 780-433-7702
Fax: 1-800-246-3401
Email: info@bridalfantasy.com

Contact Us